Running any kind of business basically comes down to balancing between conflicting forces of time, money and employees. You try to make decisions that are data driven, timely and that everyone will accept, and we all know that in reality that’s next to impossible.
That’s why it often happens that some seemingly reasonable things, like creating or rejuvenating your business website never get done, or take too long, or just don’t end up the way you envisioned them.
Especially if you are running a small business or trying to get your project off the ground. The question of website design may become surprisingly difficult.
Everybody will have a piece of unsolicited advice for you, and it is more likely that you’ll end up more confused. So, let us get back to the beginning: What are your requirements? What is your budget? What are your skills?
There are 3 different directions you can take to get you to your website. Your choice will depend on time, money and your personal preferences.
Hire a Developer
The obvious thing to do is to hire a professional to do this job for you. This option is very reasonable one and many people would tell you that you should just delegate this job to somebody that’s been doing that for a living and don’t worry about it. Easy, right?
Well yes, if you have money to back it. If you do, then great, you’ve solved your problem and you can check it from your to-do list, and have a good night of sleep knowing that you are in good hands.
This is a best-case scenario which rarely happens in the real world. There are a number of things to be mindful of if you are considering this approach.
For starters, really good developers are usually expensive for a small business owner and the affordable ones should come with reliable recommendations just to be safe that they don’t do a poor job developing your website.
Then there is the challenging question of communication. Will you convey your requirements and wishes in a way that your developer will understand what you are talking about?
If you do a bad job describing what you need there is a good chance that you’ll need additional fixes, and they’ll cost more money.
Furthermore, if you still don’t want to get involved in your website maintenance you will need to pay somebody to update it every time there are some changes.
This maybe looks like a care-free approach but sometimes it can be more stressful than expected. Of course, if your business requirements dictate a complex and robust website this is the best and probably only good solution for you.
WordPress rose to fame in recent years and established itself as a respectable platform that is here to stay.
First frowned upon by the IT experts, now widely spread across multiple industries, and they aren’t planning to stop. If you have any interest in coding and you know some basics it will be valuable to invest your time in mastering WordPress.
It is somewhat time-consuming to do so, but it will pay off, for sure. If you make that commitment and learn it, you will be able to make, change and improve your own website. Besides just being amazing, this will save you money in the future and it will put you in charge of your online presentation.
The best thing about WordPress is plugins. There are plugins for everything that you can possibly think of and more. According to ManageWP, there are more than 29,000 plugins out there so we can agree that that’s more than enough and you will surely find the right ones for your small business website.
What your plugins of choice are going to be is up to you, but what you must not forget is the SEO plugin. It is important that your website is optimized for Google so that you can achieve better rankings.
The beauty of WordPress lies in its large and caring community that they developed over the years. A lot of people using WordPress share their experience, best practices and advice with the world via social media and on designated forums and groups.
You may wonder why is this important to you. Well, if you are a beginner it is good to know that there are many people out there that are willing to help you on your journey. You can learn by reading a blog, watching tutorials or directly asking a question to seasoned WP developers.
If you still need a place to start, you can go straight to the source, to the WordPress.com or check out WordPress.tv with numerous videos on everything WP related. If you’re interested in something that can give you the more structured knowledge you can head over to Lynda.com and search for tutorials. This is a paid service, but they offer a 10 days trial which more than enough to figure out if this website is good for you.
Use a Website Builder
There is a lot of debate about whether or not a website builder can be a good option for a business website, and most arguments against it are regarding flexibility.
Some people may say that website builders offer oversimplified solutions and the companies that sell them are trying to embellish their offerings through enticing marketing campaigns.
On some level these claims are true. Yes, there are companies that make promises they cannot deliver, and yes even the best website builder solutions have some constrictions, but we must acknowledge that things have changed in the last few years. Now, website builders come in all shapes and sizes and price ranges, so that anyone can find a solution for themselves.
The fact is that if you are looking for an easiest and possibly also the cheapest solution, look no further than your average website builder, almost all of them offer a variety of business website templates. Of course, you’ll need to dedicate some time to get everything right, but it will be worth your while.
The first thing you need to do is to conduct a research and see what website builder best caters to your needs. This means that you’ll need to see what different companies offer and to compare that findings to see what will work for you.
For example, if your business relies on a visual content look for website builders that offer portfolio templates for designers and photographers. If you’re just starting your business but you think that your website will grow over time, find a solution with an option of adding pages over time. You can even search for website builders that have templates designed for a specific niche you’re doing business in.
The fun part begins after you decide which website builder to use. Don’t expect to know everything in the first 3 minutes. Take your time to read or watch tutorials so that you are able to get the most out of the tools that you are offered. When you get the hang of it proceed with creating your killer business website.
Whatever decision you make, it will have its own ups and downs, so before you make up your mind be sure that you have all the information and that the choice that you are making is the righ fit for you as it can be.