It’s 2016 and we can’t help but admit that WordPress has become one of the major platforms for building websites all over the world. Thanks to its simplicity, abundant functionality, and suitability for both personal and business projects, it can be utilized by seasoned web developers and people who can barely call themselves tech savvy.
The wide use of ready-made WordPress themes has brought up a question of making websites created on their basis more effective and user-friendly. Take a look at the ultimate 5 tips that might help you understand the best practices of putting up a WordPress based online resource to get the most out of a chosen WordPress template.
Look for the Best Design and Functionality Combo
With a gazillion of visually appealing fashion and beauty WordPress themes or business WordPress themes available online, it’s hard to understand which one is the optimum variant to select from.
The most important thing is to choose an item that provides the best combination of design and multiple features as well as future expansion and support. It’s absolutely worth going after a theme which has a fully responsive design, that is cross-browser compatible and SEO friendly.
Reliable template providers keep their premium WordPress themes relevant, that’s why most of the above features and documentation are included in the download package. However, if you’re opting for free WordPress themes, be aware that they might have a lot less functionality than expected. This is why, choosing a layout for your website, weigh all of the dos and donts carefully.
Make Company Information Obvious and Easy to Find
Not only this refers to convenient navigation that allows finding the necessary information fast and easy. If you want people to go to a certain web page or site section, you need to make it easier for them to reach the desired destination. Which is why having a clearly visible navigation menu with a minimalist structure on the homepage is the way to go!
It isn’t necessary to list all of the website pages in the main navigation, providing the links to the key sections should be enough to hint at the user’s whereabouts. Try the following to be more effective:
- Any page should be reachable in 2 clicks.
- Create a sitemap/ use a site-wide search and a Breadcrumb trail (WordPress Breadcrumb plugins are at your service).
- Make ‘About’ and ‘Contact’ pages visible.
Apart from creating a well-thought navigation structure, it is possible to boost the functionality of your online resource using numerous WordPress plugins.
Use WordPress Plugins Wisely
As soon as you have a solid foundation of a website, WordPress plugins can throw in some functionality, crucial to the look and feel of the project. The cool thing about the plugins is that they have an enormous range of features starting with newsletter subscription pop-ups ending with load speed boost and more. Naturally, who wouldn’t want to use all of this functionality?
Alas, overloading your website with plugins isn’t always a good idea, because it can cause performance problems, especially if you haven’t updated them timely. In case it’s clear that a website is having sluggish load and transition times, security gaps or, perhaps, it crashes and has an unwanted down time, most likely using all those plugins was an overkill.
Interact with your audience to Capture Data
Since microinteractions are the latest web design trend, why not using it to enhance the effectiveness and productivity of your WordPress based website? Also known as micro-experiences, these interactions are related to a product or service and fulfill a certain task at a time.
Thanks to microinteractions, users can clearly see the result of their actions. Every time a site visitor sees a pop-up and submits information, they become a part of a microinteraction.
Obviously, the homepage itself gives a great chance to capture visitors’ data to learn more about your audience. This can be beyond useful for both current and future marketing campaigns. Using forms of inquiry or newsletter sign-ups is a simple and fast way to get the contact information like phone numbers and email addresses.
Provide Regular Content Updates
No matter how great your design looks and how gorgeous the features are, this will not do you any good unless you fail to keep posting relevant content. Provide content updates 2-3 times per week. Why? Well, in short, it’s beneficial for SEO, and it shows that your project is alive, it helps to attract new audiences. Naturally, frequent updates are great, but the quality of content should be your top priority.
Another content-related aspect is proper choice of language. Avoid using jargon, instead, use a friendly tone of voice, that sounds encouraging for users to explore your website as a whole and not just some specific pages. Anyway, we can keep talking about this for ages, hopefully, you get the idea.
Which of these tips have you used? Do you think there are more tips that could be added to this list? What are they? Feel free to sound off in the comment section below!