Your website does a lot for your business. If you want your website to perform to its maximum potential, you should have with flexibility in mind from the start.
No matter what device your customers are using, no matter what type of content you want to put on your website, and no matter what the future holds for your business, you can plan now to be ready.
Talk to your web designer or developer today, and your future could be more productive and more profitable tomorrow.
Ask yourself, “What does your website do for your business?”
Perhaps it does more than you think. Your website is often your first point of contact with a potential new customer. Your customers can use Google or another search engine to find your business in the first place, then they can learn about your products or services, and why they should purchase them from you.
They may even place orders through your website. With all these different roles to play, you ask your website to do a lot for you.
What can you do to help your website meet these challenges? You can make some decisions ahead of time that will benefit your website, and help your business be ready for both the challenges of today and of the future. If you are thinking about designing or redesigning your current website, you have the chance now to include some useful characteristics.
Before you go any further, there are 3 vitally important questions you should ask your designer or developer about your website:
1. How Does My Site Look on a Smartphone?
Over the past few years, smartphones, tablets, and other mobile devices have become more and more popular. If your website is not compatible with these devices, you could be losing customers. If you want your website to be accessible to all of your potential visitors, you must do one of two things:
1. Design multiple versions of your site for users on different platforms.
This was once the standard solution, but it has a few problems. The cost of developing two or more websites is significantly higher than developing a single site, even if you duplicate most of the content. In addition, duplicate content can have a negative impact on your ranking on Google and other search engines.
2. Use a responsive design that dynamically configures itself to fit different devices.
With the responsive approach, you may pay slightly more in the beginning, but the long-term benefits outweigh the initial costs. With a responsive design, you never have to worry about sending your customers to the right version of your site. No matter what device or platform they are using, your site will look and function just the way it should.
Going with a responsive design is the more cost-effective approach. Make this a primary consideration when you design or redesign your website.
2. Can I Add Content to My Site?
If you are not adding new content to your website regularly, you are missing an opportunity. A great website may draw people in for one or two visits, but if you want repeat visitors and you all to convert them to paying customers, regularly updating your content is crucial.
Do you know what your content will be? Will you be uploading blog entries, photos, video or podcasts? The truth is that it is unlikely that you will know exactly what kind of content your website will need right from the start, and it should make no difference.
A responsive design allows you to add whatever type of content you choose without redesigning your website.
3. Is My Site Ready for the Future?
What does the future hold for your business? Like most business owners, you probably have short-term, medium-term and long-term goals, but no one truly knows what will happen. Because of this, you should build flexibility into your website from the beginning.
For now, responsive design is the best way to have your website ready for your future customers, no matter what devices they are using.
Redesigning your website for improved functionality is a win/win situation for you and your customers. No matter what phase of development your website is in, it is not too late to think about responsive design.