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Responsive Web Typography – Key Pointers To Get It Right

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The ever-growing surge of responsive web design isn’t hidden from anyone. Considered as one of the finest means of providing a brilliant user experience, responsive web design capabilities can’t be ignored in today’s web world. Yet another vital parameter that has received a tremendous amount of attention from global web developers is the scale in web typography.

In today’s post, we’ll be discussing the key pointers which must be considered for achieving a truly commendable responsive web typography.

Some quick insights on Web Typography Basics

Dedicated to websites that need to contain a lot of content, Responsive web typography is a huge factor which must never be missed by any web designer or web developer. Considering the contemporary web design trends, it’s hard to ignore the significance of responsive typography.

Discussing the typography basics, well a good typography is just about choosing the right kind of font, text color, text length, font size etc. to ensure flawless display on high-resolution screens. Here’s a look at some of the vital terms used in web typography, you must be aware of:

  • Typeface – Popularly known as the Font Family, Typeface is a collection of a design of characters along with set of symbols, letters, special characters, numbers etc.
  • Font – This is basically the computer file which includes all the essential details(such as weight, typeface, style, width etc.) about the lettering that’s being used in the responsive design.
  • Baseline – This is the line where the descenders extend and letters rest.
  • Cap Height – This is the height of capital letters situated above the baseline.
  • X-Height – This is the distance between the baseline and midline(i.e. half of the distance from the baseline to the cap height)
  • Kerning – This refers to the process of adjusting space between individual characters with varying values for the width parameter.
  • Tracking – Commonly known as letter spacing, tracking refers to the consistent increase or decrease in the space available between letters.
  • Descenders – This refers to that portion of the letter which extends below the baseline.
  • Leading – Commonly known by the name line-height in CSS, Leading is the distance between baselines of successive lines.

Absence of Typographic Contrast can Easily Ruin Your Website Design

As one of the most commonly skipped web design features, typographic contrast, if established in the right way can add a unique tint of professionalism to your website.

It is the typographic contrast which defines a hierarchy, suggests a relationship and related significance of content and also plays a vital role in controlling how the text is being read by the end user.

In order to come up with a brilliant contrast for your responsive web typography, you simply need to make the right use of weight, scale, case, classification, and color.

And now, let’s get to know about the pointers you must consider for achieving an outstanding Responsive Web Typography:

● Use the Best Suited Web Fonts

Support for multiple web fonts on all major browsers is believed to be one of the greatest improvements in the web design industry. All you need to do is simply use the @import command and the standard link tag as shown in the below example: Using @import command:

@import url(http://fonts.googleapis.com/css?family=Tangerine);

Using standard link tag:

<link href='http://fonts.googleapis.com/css?family=Tangerine' rel='stylesheet' type='text/css'>

Therefore, as a web designer, you are free to use any font that’s available on the hosted web font site such as Typekit, Google Font and Fontdeck.

● Ditch Images for Text

There’s no doubt about the fact that images tend to slow down the loading process for web pages. Hence, it is a good practice to use real text instead of images for your responsive web design.

Doing this will make it easier for the search engines to crawl your website as they’ll be able to read the text quickly as compared to viewing the heavy images.

● Opt for a typeface that is in synchronization with your website’s subject

Unlike the conventional technique of using historical typefaces, choosing the ones that are well aligned with the website’s message is a great decision.

For example, if you’re designing web pages for a website that speaks about a children’s book, then using the Little Miss Priss typeface in the header text will turn to be utmost beneficial.

● Opt for appropriate color combinations

If you’re a web designer who’s quite particular about the visual appeal of his/her responsive design, then it is recommended to use the right set of colors for your site’s text and background. Ensure that the text is completely readable and doesn’t bring any pain to your visitors’ eyes.

As a thumb rule, make sure to use proper colors and contrast between text and background as suggested by W3C. Moreover, if possible, go for flat UI colors as they are quite light and come with some stunning combinations that serve as a complete bliss for your website.
Wrapping Up

Forgetting about the content or text that’s read by visitors and search engines is something you shouldn’t do for sure. Here’s hoping the above post would have enabled you to dig deeper into ensuring the best responsive web typography for your design.

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