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How to Use a Domain Auction to Get the Perfect Domain Name

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These days, it seems that finding the right domain name is almost as important as the business idea itself, and it is often irritating to find that your chosen domain name has already been snapped up by someone else and might not even be using it actively either.

Finding the perfect domain name should in theory be about to get slightly less challenging in the future, with a roll-out of top-level domains coming to the market, which you can be kept informed about when by registering your details with a number of auctions sites and avoid missing out on a domain name that you would definitely be interested in.

In the meantime, you should always consider going down the auction route to see whether a really good site name that would be well worth acquiring, is coming up for sale via an online auction.

Domain auctions are recognized as an excellent medium for buying or selling a domain name in what has become a global marketplace. There are countless auction sites which operate in a very similar way to the eBay format that we are so familiar with, and with thousands of domain names being purchased and dropped or deregistered on a daily basis, you have to be on the ball and constantly checking for new availability as these domain names pass through the auction process and into the hands of a new owner who has made a successful bid.

The terms and conditions for buying and selling domain names can vary according to the auction site that you are buying or selling through, but most sites will charge the seller a listing fee and maybe even a sales commission on the final price.

A domain name auction will operate in much the same way as many auctions, with sellers being able to set a reserve price to reflect the minimum amount they will accept for the site, which will not be visible to buyers, and you will generally get a good idea of what their ballpark figure is likely to be when they set a minimum amount that you can start the bidding at.

The infographic put together here shows you a range of the different sites and options available to help you make a more targeted search for a suitable domain name and if you have a domain name in mind, you can search using a domain topic or keyword that you might have in mind or if your search criteria is a little looser than that, then you could simply browse through listings to see if a particular website name takes your eye.

There are several different classifications of buyers when it comes to domain name acquisitions and to use a car analogy, there is quite a difference between walking into a showroom looking for a basic saloon car that is on budget, and scouting around the high-end showrooms looking for a limited edition big ticket sports performance car.

Sites like NameJet are a good example of how high-value purchasers of sought-after domain names, have to go through a bidder verification service in order to be given access some exclusive auctions and secure high-dollar bidding privileges.

Adequate protection for both the buyer and the seller of domain names via an auction site is always a key prerequisite so it is vitally important that you not only choose a suitably reputable auction site, but also take the time to establish what measures of protection they offer to people who buy a domain name through their site and are unfortunate to have a problem with the transaction after the deal has been done for whatever reason.

It often makes sound sense for both buyers and sellers to make use of reliable third-party facilities such as Escrow, which has a domain and website Escrow service that is aimed at providing a suitable layer of protection for both parties during the payment and transfer process.

You should also check out the advice and information in the infographic regarding expired domains that have come up for sale, as there may be a good reason for a sale price that is lower than you expected it to be for the domain name being offered for sale.

If it has been banned by Google or there is a legal reason why the domain has been dropped then that should set some alarm bells ringing, but if it some simple reason like the owner no longer having a valid email address to be notified of a renewal date, then you might be able to bag a bargain and pick up a domain name that the previous owner has allowed to expire.

Domain Auction to Get the Perfect Domain Name

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