E-commerce world is growing day by day. On frequent basis more and more players are entering this souk, and most are failing at it, despite of the experience and expertise these owners bring which according to them is sufficient to crack this model.
Nowadays, most savvy online users not only look for product deals, but they are also looking for a seamless shopping experience, right from finding a quality product to excellent checkout process.
However, the reasons for failure vary; it’s important for ecommerce business to avoid such common mistakes noted below so that they can improve their conversions as well as provide a flawless shopping experience.
Not Optimizing the Sites for Mobile
Mobile devices are more in use rather than the desktop use. Mcommerce is on the rise and day by day more and more people are using mobile devices to shop online. As per stats, “In 2013, retail purchases conducted on smartphones will net a total-sales revenue of $14.59 billion. By 2018, these figures will more than double to $30.66 billion”
So it’s important to optimize your site design to be compatible with small screen sizes and devices for a better user experience on mobile. The sites not optimizing are surely missing potential sales.
Not Paying Much Attention to Re-targeting
Stats tell 98% of ecommerce shoppers leave without converting. That means. Retargeting is extremely important for your ecommerce business. Retargeting is useful to bring the customers who left your site or who have done shopping from your site earlier.
Not Utilizing the Power of Social Media
According to a recent stat, 93% of an online research starts with a search engine and 68% of consumers check out companies on social networking sites before buying.
Social media is crucial step for increasing your customer base by creating brand awareness. Customers now days rely on social media channels for quick response and feedback. Thus, building a right strategy is a way to engage your customers and prospects.
Not Optimizing E-commerce Websites for SEO
SEO optimization is another crucial factor for enhancing sales and conversations. Ensure that your website structure, content and product category is properly built for showing up in search engines.
Ineffective “Call-to-Action”
Call-to-action button plays a very important part in increasing your sales by grabbing your visitor’s attention. If your website doesn’t have a clear call to action on your home page, visitors will leave your page, if they don’t find the desired action.
Most ecommerce sites often include too many calls of actions on every page, and these results in confusion. The main goal for these sites is sales, so the site should focus on that part, rather than browse products; product info should be included as secondary actions. Focusing on a single primary call-to-action is crucial to increase ecommerce conversions.
Slow Loading Pages
Stat say that ‘Every one second of delay in site load time can reduce conversion rate by 7%’. Thus, these say it’s important for an ecommerce site that its pages load faster. As slow site will not only affect your rank in search engines, but will affect the user experience even.
Yes, friendly interface and easy navigation are vital, but if your site is not loading slowly than your customer will run away from your site without doing anything further. So, higher the loading time, higher the bounce rate.
Not Doing A/B Testing
A/B testing is one of the best way to improve overall conversation on ecommerce sites. A/B testing will help you to improve overall shopper experience. It helps to checkout the process of product pages to their site design. Thus, A/B testing is very important for ecommerce websites to know what is working for them and what’s not.
