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Working Smarter, Not Harder: 3 Ultimate Tips for Freelance Web Designers

Irene Fatyanova 0

Are you a freelance web designer who’s always pressed for time? Have you thought about the ways to optimize your work and free some time for your personal life? That’s exactly what we’re going to talk about!

Not a secret that most people know very little about what it actually takes to be a freelancer. And, the fact of the matter is, it can be quite challenging at times. Finding the right way to optimize the work process as well as a balance between work and personal life is obviously the key to success. But is it easy to do?

Freelance web designers have to deal with multiple challenges to deliver top-notch performance to their clients. Here are just a few to mention:

  • Keeping track of time. The more projects you’re eager to deal with the more difficult it gets to meet deadlines.
  • Technology malfunctions. Whenever you need something done fast, there’s always a nasty thing going on with a computer or a tablet you’re using for work! Have you noticed?

  • Communication issues. People are different, so very often the success of your business is determined by how skilled a communicator you are.
  • Productivity issues. Wrong choice of work tools can significantly affect productivity. Therefore, choose wisely!

So, is there really a universal recipe to optimize your freelance work? Unfortunately, no. But! There are a few tricks you can always keep up your sleeve.

1. Make Use of Clever Time and Task Management

Remember, you’re just a human! Which means you can’t be doing several things at a time, even though, quite often all of us have to. There’s nothing wrong with multitasking, but having a clever task management strategy is what you need to stay focused. For this particular reason:

  • Do one task at a time. At least, this is more effective and will help you get things done faster.
  • Create a daily/weekly schedule. For some people, timetables can seem a bit restrictive, but if you look at it from a different angle, a good old schedule may even help you carve out some personal time.
  • Utilize time-tracking and task management software. Technology is in our lives for a good reason, so why not use it to our benefit? For instance, a time tracking app can teach you discipline, while a task management software can teach you to prioritize what’s more important.
  • Don’t forget about breaks. Freelancers often work longer hours than most people, so having breaks is important to keep you sane.

2. Invest in Efficient Tools for Work

Being a web designer has certain requirements. Most importantly, the necessity of keeping track of all the latest trends as well as constantly keeping up with a competition.

See, you just don’t have the time to use the tools that require spending a lot of extra time on learning to use them right! What you should do is:

  • Subscribe to the RSS feeds of authority web design blogs. Following the latest web design news in the field can help you stay tuned.
  • Find the tools or software that perfectly work for you. If you’re ok with using a personal computer instead of a Mac, go on. However, be sure to throw in something new from time to time.
  • Use more ready-made tools when it’s possible / acceptable. For instance, if you’re mostly busy with designing WordPress based blogs or personal journals, you can always use some pre-made blog WordPress themes to save some time.
  • I can’t even stress enough how important outsourcing is these days! You can always use third-party services to fulfill small or routine assignments which will help you to be more focused on bigger issues. Outsourcing doesn’t have to be expensive, you may even not use it often, just remember it’s always an option!

3. Create an Effective Online Representation

Guess, you’ve already figured that ability to communicate with people is also a contributing factor in becoming more effective. Communication means a lot these days.

Since the best means of advertising is still a word of mouth, learn to speak the language your clients speak. This involves speaking to people via forums, specialized boards, blogs, and comments.

Also, to create a nice online representation you may consider building an online resume or portfolio website to make your work speak for itself. No need to be a super-talented web designer; some creative approach and originality will probably be enough to impress your potential clients.

Hopefully, these tips will help you to be more effective. Remember, we work to live and not live to work. Guess, that’s a good principle to go by.

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