Most of the businesses are looking for the ways to reach potential customers. Mobile marketing is one of the most advanced ways to acquire new customers. It has been one of the most advanced innovations till now and there is no slowing down.
Mobile marketing is the communication with the consumer via cellular devices. The communication can be simple marketing campaigns or they can be related to other promotions. Businesses are implementing various mobile marketing strategies for better results.
Mobile marketing is the mobile commerce revolution. It should be unique, similar to the users and it should also personalize in order to engage the users completely.
There are three things that need to be kept in mind while going for mobile marketing.
- Who are your potential users?
- What are the users intended to do?
- What is your user behavior?
There are several advantages of mobile marketing over other types of marketing methods. Every day new companies are starting to use the vast dimensions of mobile marketing options.
Both the local and national businesses are using different marketing options. The coming years will see a massive growth in the marketing trends.
There are different ways by which you can get the users engaged.
- SMS marketing
- SMS to Email
- Group SMS
- Mobile e-Commerce
- Loyalty schemes
- Reseller solutions
There are a number of reasons to show that mobile marketing is the new leader in today’s mobile world. Here are 7 stats to better understand the importance of this.
1. Direct & Personal
Mobile marketing offers a direct and a personal path towards the users. No matter the user is using the mobile or not, but the marketing messages will reach the mobile phones anytime, even when the user is watching TV or the user is jogging. They will ultimately reach the mobile marketing messages anytime and anywhere.
The peak times of mobile are also growing. It is better to get an idea when the users are going to be active. Most of the searches on the mobile phone occur between 8pm till midnight. This is the peak time of the user’s mobile usage. The searches also double during the off days.
Knowing the peak time of users allows the advertising campaigns to set a base for themselves. This will also allow them to make most of the advertising dollars as well.
2. Mobile is for Everyone
The growth of the mobile usage is for everyone, for every age group. It is not just for kids or teenagers only; it is for adults as well. The fastest growing demographic is between the ages 55 to 64. The best way is to tie the marketing strategies to these demographics only.
The emails should be focused towards the age groups that are more active and present.
3. Mobile is the Top Leader Now
Searches on mobile will soon take the place of desktop searches in the coming few years. Smartphone users will grow to more billions of users globally. 58% of American people use smartphones and the percentage number will definitely increase in the near future.
The United Kingdom saw around 90% mobile subscribers sending messages last year. This number is already increasing with time. Accessing news is the second most used activity in the UK. Around 35% of the users are accessing news daily on their smartphones.
These numbers directly show that the mobile is really the true leader now and it has acquired most of the user’s time in a day.
4. Faster Conversions on Mobiles
The faster conversions occur on the mobile devices. Around 80% of the conversions from the smartphones occur in a time of 5 hours.
Mobile searching is considered as the most important because this leads to many other actions like business promotions, calls to businesses and the most important action is sales.
5. Higher Exposure
Marketing on the mobile has the highest exposure rate as compared to any other means of marketing.
Everyone reads messages on their smartphones and more than 80% of the messages are based on marketing campaigns that are related to some or the other business product.
6. Mobile Apps are Growing and Mostly Preferred
Mobile apps have increased the use of smartphones as people are more comfortable using the apps and 85% of the users prefer to use the mobile apps rather than the desktop versions.
IOS apps are producing more revenue as compared to the Android apps. Facebook is the most downloadable app and currently, there are 1 billion Android app downloads. Google+ and Google Search are the next most used apps. The mobile strategy should be designed based on these statistics and the strategy needs to be smart enough to conquer the mobile market.
There are a number of tools available that can customize the advertising on the mobiles. They are customized in order to bring more business to the organization. This allows keeping the business inline and safe.
7. Cost-efficient Method of Marketing
Mobile marketing is considered as the most cost-effective methods of marketing nowadays. This type of marketing is producing higher rates of returns for the current advertising campaign.
There are no fillers in delivering the text marketing messages, so is considered as the best. In just 160 characters of a single message, you can make your users to work with you. A single message can deliver quick reasons to make the user work with you. The best part of mobile marketing is that it is short and has a direct path. You can deliver what your users want to see and read.
Future trends of Mobile Marketing
Most of the advertisers will shift to mobile programmatic advertising in order to meet user acquisition and various mobile monetization needs. The advertiser spending will grow significantly in the year 2015.
The advertisers will focus more on the interconnected customer interaction with brands across various devices and channels. B2B marketers will give more focus to follow the mobile strategies because their potential buyers will definitely shift from desktop to the mobile devices.
Gone are the days when the mobile is seen as an innovation to the web experience, now there is a more integrated approach towards mobile marketing and this approach will continue in the year 2015.
The pay-per-call marketing will go mainstream as most of the advertisers will realize that calling is a great way to create a great user experience.
The benefit of mobile marketing goes far beyond than social media engagement. There are a number of integrated marketing campaigns. Email marketing is still the preferable way to reach out to the maximum number of customers. In the United States, more than half of the emails are viewed on smartphones.
The marketers or the advertisers should make sure that the landing pages of their marketing content should have all the necessary elements. The content should be related to the latest mobile trends. The click-to-call feature and the embedded Google map links should always be there.
The consumer resistance can be a problem with the mobile marketers, but figuring out the optimal solution for integrating the latest technology with the consumer willingness and turn it into a standard. This will also be helpful in the future as well.
