A website is a gateway to success. It can either entice a user to contribute to the sales of the company or repel him to a competitor’s website. It is largely said that the first impression is very important to create a good perception of a particular brand or service.
Enterprises today invest a considerable amount of time and money into setting up a website that is not only good to look at but also creates an enriching user experience.
The Path to a Successful Website
A well-planned website that facilitates a unique and memorable experience for the user is one which receives repeated visitors. And in order to achieve this, it is advisable for web designers to focus on certain basic aspects of web design.
1. Incorporate Simple Design
Web designers need to focus on simple design and embed only those design elements that are unquestionably essential to convey the message. A website with complex design looks disorganized and wards off visitors.
It makes it difficult for them to look for the information they are searching for, thus causing disappointment and frustration. A simple and systematic website makes it easy for visitors to find the required information thus facilitating a gratifying user experience.
2. Facilitate Quick Loading
In this day and age of busy lifestyles, people need everything to work swiftly and in an efficient manner. A website that takes a lot of time to load affects its search result ranking in the long run.
Web designers need to ensure each page of the website loads as quickly as possible in order to satisfy the user. To achieve this, web designers need to insert only essential content into the website with a limited number of images and videos. A website which ensures this guarantees a happy visitor.
3. Ensure Easy Navigation
Every user that visits a website does so with a purpose. In all probability, he is looking for some information which should be made available in the easiest way possible. A website that provides the user with a structured flow of information has more chances of conversion than one which doesn’t.
If a user cannot find the product or service he is looking for, he will not be able to make a purchase thus leading to losses for the organization. Hence ensuring easy navigation is the cornerstone of website success.
4. Be Responsive
Users today access information through a wide range of devices, from smartphones to tablets, PCs to laptops. Web designers need to ensure the website provides a uniform look and feel across all devices.
They need to modify several factors such as screen size, resolution, touch etc. in order to ensure a satisfactory user experience, irrespective of the device. A website that provides an optimal viewing experience with easy reading and navigation delivers excellent benefits including user experience.
5. Embed Readable Content
Excessive information on a website prevents users from being able to find what they’re looking for and hence leads to dissatisfaction. Web designers need to ensure minimal content is made available, sufficient enough for the customer to make a purchase.
Also, the content should be placed in the most appropriate manner. Fast selling goods and discount vouchers should be located at the top of the page. Distinct subheads and rich media will make the content readable and interesting for the user.
Font types and font sizes should also be looked into, such the website not only looks visually appealing but also provides an enhanced user experience.
6. Choose the Right Colours
Colour plays an important role in creating the right responses in the minds of people. Using the right color in web design ensures the right response is generated, that leads to sales in the long run.
Since different colors have different influences on different people, understanding the company’s product portfolio and choosing colors accordingly is imperative for successful web design.
7. Enable Interaction
A good call to action facilitates the user to perform a pre-defined task; contact the enterprise, subscribe to the newsletter or even make a purchase. Using analytics, web designers can implement an appropriate call to action based on the behavior of the visitor.
If the visitor has been spending some time looking for office furniture, the website should be able to suggest products according to his tastes and within his budget. Broadcasting discount vouchers on office furniture products will also help in tempting the user and increasing the probability of the purchase.
With businesses and customers going digital, having a website that just looks pretty is not enough. A good website is one of the most effective marketing strategies that leads to improved sales. With the aforementioned actionable website design tips, enterprises can ensure a gratifying user experience that results in customer fulfilment and organizational profit.