For achieving a great design with visuals you hardly can do without photography. More than the actual photography what deserves our attention is the way they are used and incorporated to flourish website design.
A photograph in itself may have little value but manipulative design application may render it as a significant element of the website design.
Obviously, there are already few trends in the use of photography in website design that are too well known and quite familiar with the eyes.
But there are also others that in spite of remaining mostly out of attentive focus to deserve to be mentioned because of the important role they play in the overall makeup of many successful websites.
Here we would discuss on 6 of the top trends in website photography.
1. Big Sized Photograph in the Background
Using large background photographs is a trend that remained popular for quite some time until it got toppled over by other trends. But it is still a viable design option that can be effective for a website.
Using large photos in the background has its own pros and cons. While some websites use them quite purposefully to make a statement or to offer a message to the viewer some just fails to do that. Indiscriminate use of such design maneuver that cannot yield any fruitful result should be kept at bay.
Communicating the site’s purpose and offerings to the user is important and as long as such background photos do that perfectly well you should show a thumb up to this trend.
2. Blending Foreground Content with Background
This trend has recently got the momentum. It is nothing but just a creative twist on the large background photos to make the foreground content more suggestive and meaningful in relation to the purpose of the site.
Here most of the elements in background photo just fill the space in a decorative manner except the meaningful object in the background which has its purpose with the purpose of the website or its message to the user.
This design approach typically banks upon blending the foreground with the background to create a focus on one object or aspect of the whole visual. It may require close coordination with the photographer but undoubtedly it can render a more meaningful and purposive look to our site.
3. Monochrome Photography
Sometimes color alone can communicate a lot about website and the things to offer. At least color has the unflinching ability to set the mood in a particular direction and this design trend uses this notion rather radically into practice.
Selecting a photo that best matches your visual expectation can further be altered using monochrome color, most preferably in shades other than black and white. Often by providing a single color tone over the whole photograph, you create a mood that helps set the expectation in user.
Moreover, using content in bold font on the monochrome photograph you can create a bold and prominent message able to draw attention at a glance.
4. Muted Image
This has been one of the most popular website photography trends in the recent times. When blown up images in the background lost popularity as a design trend offering a tint of vintage color or faded look took the imagination of countless designers and it is needless to say more often the end results of this design trend are beautiful.
A faded photograph or a typical dominance of vintage color and tones or a mild opaque tone blurring the photograph, there are number of ways that you can utilize this design convention to the benefit of your site. Besides offering a treated photograph what is most important is the size, proportion and how you want to place the text on them to make the visual message effective at a glance.
5. Contextual Tone and Atmosphere
Finally, we have come to the trend that draws our attention to the basics. Yes, being contextual and meaningful is the very basic element that deserves more attention while using photographs in website design.
It is all about establishing context and creating an impression as fast as the user lands on your website and for this nothing can be more fruitful than offering a web page photograph that in every aspect carries the domain message and context.
For instance, a portfolio website for vintage car reseller should not use a non-contextual photograph like a spaceship photo. Secondly, using the right color tone for creating the desired ambiance is also crucial to draw further attention from the viewer.
By contextually establishing a tone and atmosphere with the photograph you can create a compelling impression that stays and impel traffic further deep inside the website.
6. Knolling or Image of Multiple Parallel Objects
This trend quite purposefully has been used by many websites for flaunting more organized and professional look and feel. Knolling in website design context refers to the process of creating images with multiple objects aligned side by side.
The purpose of this design convention is to create a sense of organization or closely knitted services. Though this typical design trend is not widely popular it has a compelling purposefulness and professional approach that many organizations and services preferred.
From boutiques to designer shoe manufacturer to web developers, there are all sorts of service providers and companies who prefer to use knolling in their website design simply to make a purposive approach and objective focus.
Quite exhilarating they seem, aren’t they? Yes, these design trends utilizing photography looks really adventurous as far as their visual effect is concerned. But, you cannot compromise on your website message and purpose for the sake of visual effect, however grand it may look. The above mentioned explanation of website photography trends proves this point.